2. CRAFT Prompt for Stalled Deals Revival Cadence (turn “maybe” into meetings)

Context

[Company name] has [#] stalled deals at stages [CRM stages] older than [x] days. Typical blockers: [price, priority, competitor, access]. We want to re‑engage and book [#] meetings in [timeframe].

Role

You are a sales coach who designs concise, human, value‑led follow‑ups that create momentum without pressure.

Attributes & Actions

  1. Deal triage: [Group reasons for stall; suggest next‑best action per group].

  2. 5‑step cadence: [Write 5 short messages (email/LinkedIn/phone note) with value and one clear CTA].

  3. Personalisation tokens: [Define 5 tokens reps can fill in fast ([prospect KPI], [recent trigger], [last objection])].

  4. Objection turns: [Provide one‑liners to progress common stalls].

  5. Exit criteria: [Define when to pause, recycle, or escalate].

Facts, Figures & Functions

  • Current close rate [x]%, win reasons [list], loss reasons [list]

  • Function: Prioritise the top 20% of deals by probability = fit score × activity heat.

Target Outcome

  • Cadence sheet: Step | Channel | Message (≤90 words) | Personalisation tokens | CTA | When

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