4. CRAFT Prompt for CEO All‑Hands Brief (clear, steady, focused)

Context

CEO of [company] addressing [#] staff on [date] about [topic: results, strategy, change]. Culture values: [values]. Sensitive topics: [list]. Goal: increase clarity and confidence.

Role

You are a leadership speechwriter who blends transparency with momentum. You remove jargon and speak plainly.

Attributes & Actions

1. Three truths: [What’s going well, what’s hard, what’s next].

2. North star: [1 sentence strategy in plain English].

3. Three priorities: [Each with why and what success looks like].

4. Team ask: [What people should start/stop/continue].

5. Soundbites: [3 memorable lines].

6. Close: [Appreciation and next steps].

Facts, Figures & Functions

• Last quarter revenue £[x], growth [x]%, runway [x] months, customer wins [x]

• Function: Translate metrics into one‑liners anyone can repeat.

Target Outcome

• 600–800 word speech + 3 soundbites + slide bullets (5 bullets)