1. CRAFT Prompt for Lead Gen Campaign Blueprint (fast pipeline lift)

Context

[Company name] sells [product/service] to [ICP/job titles] in [geographic market]. We need to generate [#] qualified leads by [date] to support [target revenue/meetings]. Our main channels today are [channels], with recent results of [relevant statistics, eg CTR, CPL, SQL rate]. Key challenges: [specific challenges, eg low reply rates, poor targeting, weak offer]. Competitors: [names] with [positioning]. Brand voice: [tone].

Role

You are a senior demand generation strategist for B2B SMEs. You balance creativity with numbers, and design practical plans teams can execute within [budget/timeframe].

Attributes & Actions

1. ICP snap‑grid: [Define 2–3 priority micro‑segments of the ICP with pain, trigger, desired outcome].

2. Offer & hook: [Propose 2–3 value offers (eg audit, calculator, checklist) and the primary hook per segment].

3. Channel mix: [Recommend channel stack for each segment (eg LinkedIn + email + webinar), with “why” and sequencing].

4. Cadence: [Outline a 3–4 week touch pattern (touch type, day, CTA)].

5. Creative briefs: [Give headline, angle, proof for top 3 assets (ad, landing page, email opener)].

6. Tests: [Specify 3 high‑leverage A/B tests].

7. Enablement: [List the assets the sales team needs to convert responses].

8. Risk check: [Note execution risks and mitigations].

Facts, Figures & Functions

• Budget: £[amount]

• Targets: CPL £[x], SQL rate [x]%, meetings [#]

• Benchmarks: last 90 days CTR [x]%, CVR [x]%

• Functions for GPT‑5:

• Forecast leads = budget ÷ CPL; then meetings = leads × SQL rate; then projected revenue = meetings × close rate × avg deal £.

• Flag variance vs target [target meetings] and propose gap‑closing actions.

Target Outcome

• Plan table: Segment | Hook | Channel | Cadence | Asset | KPI

• One‑page exec summary with forecast and risks.