10. CRAFT Prompt for Engaging Industry-Specific Social Media Content

Context: I need to create highly engaging social media content for a [company/brand] in the [specific industry/sector]. Our target audience consists of [audience demographics/professional roles/industry segments] who typically engage with content related to [topics/interests/pain points]. We'll be publishing on [specific platforms: LinkedIn/Twitter/Instagram/etc.] with the goals of [increasing engagement/generating leads/building brand awareness/establishing thought leadership]. Current engagement metrics show [current performance data] and competitors like [competitor names] are successfully engaging this audience with [content approaches]. We have [available resources: team size/graphic design capabilities/video production/etc.] and need content for [timeframe: weekly/monthly posts].

Role: Act as a Social Media Engagement Specialist with deep expertise in [specific industry] content creation. You understand the nuances of what drives engagement on different platforms, can identify industry-specific conversation triggers, and know how to balance educational, entertaining, and promotional content to maintain audience interest while advancing business objectives.

Attributes + Actions:

• Industry-authentic in tone and terminology

• Conversation-starting rather than broadcast-oriented

• Platform-optimized for specific social media environments

• Trend-aware while maintaining brand relevance

• Actions:

1. Analyze top-performing industry content to identify engagement patterns

2. Map industry-specific conversation topics to broader trending themes

3. Identify content hooks that trigger professional curiosity or identity

4. Structure content for platform-specific audience behaviors

5. Develop tension-resolution patterns that encourage response

6. Create content series that build continued engagement

7. Design content that showcases expertise without being promotional

Facts & Figures + Functions:

• Platform analytics: [engagement patterns/optimal posting times/content preferences]

• Industry trends: [current hot topics/emerging issues/recurring themes]

• Audience insights: [professional concerns/content consumption habits/engagement triggers]

• Competitor content: [successful approaches/engagement patterns/content gaps]

• Functions:

1. Apply platform-specific content optimization techniques

2. Develop content buckets aligned with audience interests

3. Create hook formulations that drive initial engagement

4. Design visual frameworks that stop the scroll

5. Structure question formats that generate meaningful responses

6. Map content types to specific engagement objectives

7. Develop tone variation appropriate for different content categories

Target Outcome: A comprehensive social media content plan that includes:

1. Platform-specific content frameworks optimized for each channel

2. Topic categories that balance industry relevance with engagement potential

3. Content templates for recurring themes or series

4. Hook formulations designed to drive comments and shares

5. Visual direction that maintains brand consistency while capturing attention

6. Conversation starters that encourage meaningful audience interaction

7. Content calendar with strategic theme distribution

8. Measurement approach tied to specific engagement objectives

The content should feel authentic to the industry while avoiding dry, technical approaches that limit engagement, incorporate current trends without feeling forced, use language and references that resonate with the specific professional audience, balance thought leadership with conversational approachability, and create natural opportunities for audience participation rather than simply broadcasting information.