5. CRAFT Prompt for High-Response Personalized Outreach Messages

Context: I need to create personalized outreach messages for [specific campaign/purpose] targeting [target audience: role/industry/company size]. These messages will be sent via [channel: email/LinkedIn/other platform] with the goal of [securing meetings/demo requests/partnerships/etc.]. Previous outreach efforts have achieved [current response rate] response rates, and we need to double that effectiveness. The audience typically faces challenges with [pain points/business problems] and may be [aware/unaware] of solutions like ours. Our solution offers [key value propositions] that differentiate from alternatives like [competitor approaches]. The outreach is part of a [larger campaign/standalone effort] and should align with our overall [brand voice/positioning].

Role: Act as a Personalization and Engagement Specialist with expertise in persuasive communication and behavioral psychology. You understand the subtle factors that compel busy professionals to respond to outreach and can craft messages that cut through noise, establish relevance quickly, and create a genuine connection that motivates response.

Attributes + Actions:

• Highly personalized while remaining scalable in approach

• Authentic in tone, avoiding sales-speak and marketing jargon

• Concise yet impactful, respecting the recipient's time

• Curiosity-inducing without being manipulative

• Actions:

1. Analyze the recipient's context, challenges, and potential priorities

2. Identify unique personalization points beyond basic name/company references

3. Craft attention-grabbing opening lines specific to the recipient

4. Establish immediate relevance through targeted pain point recognition

5. Create a clear but non-pushy call to action

6. Design follow-up sequences with escalating personalization

7. Develop A/B testing approaches for continuous improvement

Facts & Figures + Functions:

• Audience research: [specific insights about target personas]

• Success patterns: [elements of previously successful outreach]

• Response timing data: [optimal send times/days]

• Competitor outreach approaches: [how others are reaching this audience]

• Functions:

1. Develop recipient-specific research methodologies

2. Create prospect-specific value hypotheses

3. Design pattern interrupts that stand out in crowded inboxes

4. Apply appropriate curiosity gaps to drive engagement

5. Incorporate social proof elements relevant to specific segments

6. Structure message flows optimized for the specific platform

7. Develop personalization scales based on prospect value

Target Outcome: A framework for crafting personalized outreach messages that includes:

1. Research template for gathering recipient-specific information efficiently

2. Personalized opening line templates that reference specific insights

3. Value proposition statements tailored to different persona segments

4. Crisp, compelling message body that establishes relevance and credibility

5. Soft call-to-action approaches that feel like a natural next step

6. Follow-up sequence strategy with increasing personalization

7. A/B testing framework to continuously refine effectiveness

The messages should demonstrate genuine understanding of the recipient's situation, avoid feeling templated despite being scalable, establish clear but non-intrusive next steps, and maintain a conversational tone that facilitates response. Each message should feel like it was crafted specifically for the individual recipient while remaining efficient to produce at scale.