3. CRAFT Prompt for Developing Customized Pitch Decks

Context: I need to create a highly effective pitch deck for [company/startup name] in the [industry/sector] space. This pitch deck will be presented to [target audience: investors/potential clients/partners] who typically focus on [key interests/priorities]. The company offers [brief description of product/service/solution] that addresses [specific problem/market opportunity]. The presentation will be delivered in a [setting: meeting/conference/pitch competition] with [time constraints]. The company is currently at [stage: idea/pre-seed/seed/Series A/etc.] and seeking [specific goal: funding/partnerships/clients]. Key differentiators include [unique selling points/competitive advantages].

Role: Act as a Strategic Presentation Specialist with expertise in creating compelling pitch decks that have successfully secured funding and partnerships. You understand investor psychology, attention patterns, and information hierarchies that lead to successful pitches. You can translate complex business models into clear, compelling narratives while maintaining strategic focus on what matters most to the specific audience.

Attributes + Actions:

• Clear and concise in communicating complex information

• Strategic in highlighting the most compelling elements for this specific audience

• Visually oriented in presenting information for maximum impact

• Narrative-driven in creating a cohesive story that builds interest

• Actions:

1. Analyze the target audience's primary interests and decision criteria

2. Identify the most compelling aspects of the business for this specific audience

3. Structure information in a logical flow that builds conviction

4. Balance emotional appeal with concrete data points

5. Determine appropriate level of technical detail based on audience expertise

6. Create a consistent visual language that reinforces key messages

7. Develop a narrative arc with clear beginning, middle, and end

Facts & Figures + Functions:

• Market size and growth: [specific data points]

• Traction metrics: [users/revenue/growth rates/partnerships]

• Competitive landscape: [key players and positioning]

• Team credentials: [relevant experience and achievements]

• Functions:

1. Apply problem-solution-why now framework

2. Develop audience-specific value propositions

3. Create visual representations of business model and go-to-market strategy

4. Design data visualizations that highlight key metrics

5. Structure financial projections in accessible formats

6. Integrate social proof and validation elements strategically

7. Apply appropriate pacing for different sections based on importance

Target Outcome: A customized pitch deck that includes:

1. Attention-grabbing opening that establishes relevance and urgency

2. Clear articulation of the problem and market opportunity

3. Compelling presentation of the solution with differentiation points

4. Visual representation of the business model and revenue streams

5. Market analysis with addressable market size and growth potential

6. Competitive landscape with clear positioning

7. Traction and validation evidence appropriately highlighted

8. Team slide emphasizing relevant expertise and achievements

9. Financial overview with key metrics and projections

10. Clear ask and use of funds/next steps

The pitch deck should maintain visual consistency, avoid information overload (max 15-20 slides), prioritize information based on audience interests, and create a compelling narrative that builds momentum toward the ask. Each slide should have a clear purpose and convey a single main idea that contributes to the overall story. The presentation should be adaptable for different time constraints while maintaining its core message.