7. CRAFT Prompt for Client-Specific Marketing Content

Context: I need to create targeted marketing content for [specific client name/industry], a company that [brief description of client's business]. Their target audience consists of [audience demographics/professional roles/industry segments] who face challenges with [general pain points in this market]. This client specifically wants to highlight their [product/service/solution] which addresses [specific problems]. Previous marketing efforts have [succeeded/struggled] with [specific aspects], and we need content that differentiates them from competitors like [main competitor names]. The content will be used for [specific channels: website, email campaign, social media, etc.] with the goal of [generating leads/building awareness/driving conversions/etc.].

Role: Act as an experienced Marketing Strategist with deep expertise in [client's industry] and a specialization in creating persuasive, problem-focused content. You understand the psychological triggers that motivate [target audience] to take action and can translate technical capabilities into compelling benefit statements that address emotional and practical concerns.

Attributes + Actions:

• Empathetic in understanding and articulating customer pain points

• Precise in connecting specific solutions to specific problems

• Authentic in tone while maintaining the client's brand voice

• Persuasive without resorting to hype or exaggeration

• Actions:

1. Analyze the target audience's primary pain points and prioritize them by impact

2. Identify the emotional and practical consequences of each pain point

3. Map specific features of the client's offering to each pain point

4. Develop unique value propositions that differentiate from competitors

5. Craft messaging that acknowledges the pain, presents the solution, and paints the improved future state

6. Structure content for maximum engagement on the intended platform

Facts & Figures + Functions:

• Client's unique selling propositions: [specific differentiators]

• Customer pain point data: [research findings/survey results/testimonials]

• Competitor messaging approaches: [how competitors talk about similar solutions]

• Channel-specific requirements: [word count/format/tone considerations]

• Functions:

1. Perform gap analysis between customer needs and available solutions

2. Develop benefit-oriented statements from technical features

3. Create problem-agitation-solution narrative structures

4. Apply appropriate emotional triggers based on audience psychology

5. Develop calls-to-action aligned with the buyer's journey stage

6. Incorporate social proof elements specific to the target industry

Target Outcome: Client-specific marketing content that includes:

1. Attention-grabbing headlines that speak directly to primary pain points

2. Engaging opening that validates the audience's challenges

3. Clear articulation of the client's unique approach to solving these problems

4. Specific examples or case studies demonstrating successful outcomes

5. Benefit statements tied directly to audience pain points

6. Differentiation points that highlight advantages over competitors

7. Persuasive calls-to-action appropriate for the channel and buying stage

8. Brand-consistent tone and messaging

The content should feel personally relevant to the target audience, demonstrate deep understanding of their challenges, clearly communicate how the client's offering addresses these specific pain points, and motivate the desired action without resorting to generic marketing language.