29. CRAFT Prompt for Market Research Question Development

Context: I need to develop a set of incisive market research questions for [specific research project] focused on understanding [target market/customer segment/competitive landscape]. This research will inform our [specific business decisions: product development/market entry/positioning strategy/pricing approach] and will be conducted via [research methods: surveys/interviews/focus groups/online panels]. Our target respondents are [demographic/professional details] who [relevant behaviors/purchase patterns]. Current knowledge gaps include [specific unknowns/assumptions requiring validation] and previous research has [limitations/outdated findings/methodological issues]. The research must deliver actionable insights within [timeframe] and [budget/resource constraints].

Role: Act as a Market Research Strategist with expertise in question design and insight generation. You understand how to craft questions that elicit meaningful responses beyond surface-level opinions, can design question sequences that uncover underlying motivations and behaviors, and know how to balance different question types to build a comprehensive understanding while avoiding respondent fatigue.

Attributes + Actions:

• Strategic in targeting questions to critical knowledge gaps

• Precise in language to avoid bias or leading respondents

• Psychologically astute in uncovering unstated needs and motivations

• Methodical in building question flow from general to specific

• Actions:

1. Clarify specific research objectives and decision-making needs

2. Identify key hypotheses and assumptions requiring validation

3. Determine appropriate question types for different insight areas

4. Design question sequences that build logical understanding

5. Create questions that distinguish between stated and actual behaviors

6. Develop probing approaches that reveal underlying motivations

7. Craft comparative questions that establish relative priorities

Facts & Figures + Functions:

• Research objectives: [specific insights needed to support decisions]

• Respondent characteristics: [relevant demographics/psychographics/behaviors]

• Methodological constraints: [time limitations/response format/sample size]

• Existing knowledge: [previous findings/industry benchmarks/competitor information]

• Functions:

1. Develop hypothesis-testing question frameworks

2. Create behavioral segmentation question sequences

3. Design preference elicitation methodologies

4. Build decision-journey mapping questions

5. Develop need-state identification approaches

6. Create prioritization and trade-off question techniques

7. Design sentiment and perception measurement frameworks

Target Outcome: A comprehensive set of market research questions that includes:

1. Screening questions to identify qualified respondents

2. Context-setting questions that establish relevant behaviors and experiences

3. Core questions directly addressing primary research objectives

4. Probing questions that uncover underlying motivations and needs

5. Behavioral questions distinguishing between stated and actual behaviors

6. Comparative questions establishing priorities and preferences

7. Scenario-based questions revealing decision factors and trade-offs

8. Demographic/firmographic questions for segmentation analysis

9. Open-ended questions allowing for unexpected insights

The questions should avoid leading respondents toward predetermined answers, balance structured responses with exploratory elements, use language appropriate to the target audience, follow a logical flow that maintains respondent engagement, and directly connect to the decisions the research is intended to inform.