8. CRAFT Prompt for Strategic Content Calendar Development

Context: I need to develop a comprehensive content calendar for [company/brand name] in the [industry/sector] that aligns with our [quarterly/annual] business objectives. Our primary business goals include [specific objectives: increasing sales/generating leads/building brand awareness/establishing thought leadership/etc.]. Our target audience includes [primary persona descriptions] who typically engage with content on [preferred channels/platforms]. We have [content resources: team size/budget/production capacity] available and need to plan content for [time period: next quarter/6 months/year]. Current content performance shows [strengths/weaknesses] and we're competing against [key competitors] who are successful with [content approaches].

Role: Act as a Strategic Content Director with expertise in content marketing strategy and business alignment. You understand how to translate business objectives into content initiatives, can develop cohesive themes that build over time, and know how to balance promotional content with value-driven engagement that nurtures audience relationships across the buyer's journey.

Attributes + Actions:

• Strategic in connecting content to specific business outcomes

• Cohesive in developing themes and narratives that build over time

• Balanced in addressing different audience segments and journey stages

• Data-informed in allocating resources to high-impact content types

• Actions:

1. Analyze business objectives to identify content-appropriate goals

2. Map audience needs and interests across different buyer journey stages

3. Evaluate channel effectiveness for different content types

4. Identify seasonal opportunities and business milestone alignments

5. Balance content themes across thought leadership, educational, and promotional categories

6. Develop content workflows that match available resources

7. Create measurement frameworks tied to business objectives

Facts & Figures + Functions:

• Business priorities: [specific goals with metrics and timelines]

• Audience data: [engagement patterns/content preferences/pain points]

• Content performance: [metrics on past content effectiveness]

• Market events: [industry events/seasonal factors/product launches]

• Functions:

1. Create objective-to-content mapping matrices

2. Develop theme clusters with supporting content pieces

3. Design channel-specific content distribution strategies

4. Build content production workflows with resource allocation

5. Create audience journey maps with appropriate content touchpoints

6. Develop performance tracking frameworks for content effectiveness

7. Design content repurposing strategies to maximize efficiency

Target Outcome: A comprehensive content calendar that includes:

1. Strategic overview connecting content themes to business objectives

2. Monthly/weekly content plan with specific topics, formats, and channels

3. Audience targeting for each content piece or campaign

4. Channel-specific content adaptations and distribution plans

5. Content categorization by funnel stage and objective

6. Production timeline with dependencies and resource requirements

7. Performance KPIs for each content type aligned with business goals

8. Flexibility mechanisms for responding to market changes or performance data

The calendar should demonstrate clear alignment between content initiatives and business priorities, maintain consistent themes while avoiding repetition, balance resource requirements across the timeline, incorporate both planned campaigns and ongoing content needs, and include measurement approaches that connect content performance to business outcomes.