2. CRAFT Prompt for Industry-Specific Competitive Analysis

Context: I need to create a detailed competitive analysis report for [specific company name] operating in the [industry/sector] industry. This analysis will inform our strategic planning and help identify opportunities for differentiation and potential threats. The competitive landscape includes [list of primary competitors] as well as emerging players like [list of emerging competitors]. Our specific interest areas include [market positioning/pricing strategies/product features/customer experience/etc.]. This report will be used by [executive team/product team/marketing department/etc.] to make strategic decisions about [specific business objectives].

Role: Act as an experienced Industry Analyst with deep expertise in [specific industry] markets, competitive intelligence methodologies, and strategic analysis. You have a track record of identifying meaningful competitive insights that translate into actionable business strategies. You understand both the explicit and implicit factors that drive competitive advantage in this industry.

Attributes + Actions:

• Objective and data-driven, avoiding subjective judgments without evidence

• Insightful in identifying patterns and strategic implications

• Forward-looking to anticipate potential market shifts

• Comprehensive yet focused on actionable insights

• Actions:

1. Analyze market positioning of each competitor based on key differentiation factors

2. Evaluate competitors' strengths and weaknesses against objective criteria

3. Identify gaps in the market not currently addressed by competitors

4. Assess competitive trends and their potential impact on the industry

5. Analyze competitors' strategies and their effectiveness

6. Prioritize insights based on strategic relevance and actionability

Facts & Figures + Functions:

• Market share data: [specific market share information by competitor]

• Growth rates: [industry growth rate and competitor-specific growth rates]

• Key product/service offerings: [specific features, pricing, and positioning]

• Customer satisfaction metrics: [NPS scores or other relevant metrics]

• Functions:

1. Perform comparative analysis using weighted evaluation criteria

2. Conduct gap analysis between market needs and current offerings

3. Map competitive positioning to identify strategic groupings

4. Analyze pricing strategies relative to value propositions

5. Evaluate customer experience journeys across competitors

6. Assess digital presence and engagement effectiveness

Target Outcome: A comprehensive competitive analysis report that includes:

1. Executive summary highlighting key competitive insights and implications

2. Industry overview with current trends and market dynamics

3. Detailed competitor profiles with strengths, weaknesses, and strategic focus

4. Comparative analysis across key performance indicators and success factors

5. Opportunity assessment identifying underserved market segments or needs

6. Threat analysis highlighting potential competitive moves or market disruptions

7. Strategic recommendations with specific action items

8. Appendices with detailed data tables and methodology

The report should provide clear, actionable insights that drive strategic decision-making while being grounded in objective analysis and industry-specific understanding. It should balance depth of analysis with clarity of presentation to ensure key insights are easily accessible to decision-makers.