9. CRAFT Prompt for Case Study and Success Story Development

Context: I need to create a compelling first draft of a case study/success story featuring our client [client company name] in the [industry/sector]. This client implemented our [product/service/solution] to solve [specific challenges/pain points]. The engagement began [timeframe] and has produced [key results/outcomes]. The client has provided [available materials: interview transcripts/testimonial quotes/performance data]. This case study will be used for [marketing purposes/sales enablement/website content/etc.] and should appeal to prospects similar to this client, particularly [target audience: roles/industries/company sizes]. The preferred format is [length/structure preferences] and should align with our brand voice which is [brand voice characteristics].

Role: Act as a Client Success Storyteller with expertise in narrative development and business case writing. You understand how to craft compelling before-and-after narratives that highlight customer challenges, solution implementation, and measurable outcomes in a way that resonates with prospective clients and clearly demonstrates the unique value of the solution.

Attributes + Actions:

• Narrative-driven while maintaining credibility with concrete details

• Client-focused rather than product-centered

• Outcome-oriented with clear demonstration of value

• Relatable to prospective clients with similar challenges

• Actions:

1. Analyze the client's situation to identify the most compelling aspects of their story

2. Structure a narrative arc that highlights challenges, solutions, and outcomes

3. Incorporate specific metrics and results to substantiate claims

4. Identify relevant quotes or testimonials that enhance credibility

5. Balance technical details with business impact

6. Create a narrative that prospects can see themselves in

7. Develop a logical flow from problem to resolution

Facts & Figures + Functions:

• Client information: [company background/size/industry position]

• Challenge details: [specific problems/pain points/business impact]

• Solution specifics: [implementation details/features used/approach]

• Results data: [metrics/percentages/before-and-after comparisons]

• Functions:

1. Develop problem framing that resonates with target prospects

2. Create solution mapping that highlights key differentiators

3. Design results presentation that emphasizes business impact

4. Incorporate appropriate storytelling elements and tension

5. Structure narrative with clear cause-and-effect relationships

6. Balance emotional and rational appeal elements

7. Apply appropriate industry context and terminology

Target Outcome: A comprehensive first draft case study that includes:

1. Attention-grabbing headline that highlights key results or challenges

2. Concise executive summary capturing the essential narrative

3. Company/client background establishing context and credibility

4. Challenge section detailing specific problems and their business impact

5. Solution section explaining the approach and implementation

6. Results section with specific metrics and outcomes

7. Future plans or next steps (if applicable)

8. Client quotes integrated naturally throughout the narrative

9. Call-to-action appropriate for the intended use

The case study should tell a compelling story while maintaining factual accuracy, highlight specific measurable outcomes, use the client's voice effectively through quotes, create identification points for prospects with similar challenges, and clearly demonstrate the unique value proposition of the solution without feeling like a product pitch.