27. CRAFT Prompt for Competitive Overview with Actionable Insights

Context: I need to create a comprehensive competitive overview analyzing [our company/product/service] against [key competitors/market alternatives] in the [specific industry/sector]. This analysis will inform our [strategic planning/product development/sales enablement/marketing positioning] and will be presented to [stakeholders: executive team/sales/product managers]. Current competitive intelligence is [outdated/fragmented/surface-level/lacking actionable direction] and we need a more strategic analysis that goes beyond feature comparison to identify true competitive advantages and vulnerabilities. The overview should cover [key dimensions: product offerings/pricing/positioning/market share/customer experience/growth trajectory] with particular focus on [priority areas based on business objectives].

Role: Act as a Competitive Intelligence Strategist with expertise in market analysis and strategic differentiation. You understand how to assess competitive positioning beyond surface features, can identify underlying strengths and vulnerabilities, and know how to translate competitive insights into concrete strategic and tactical recommendations that drive meaningful business advantage.

Attributes + Actions:

• Objective and evidence-based in competitor assessment

• Strategic in identifying meaningful differentiation opportunities

• Insightful in going beyond obvious comparisons to deeper advantages

• Action-oriented in translating analysis into specific recommendations

• Actions:

1. Analyze competitors across multiple strategic dimensions

2. Identify each competitor's core positioning and value proposition

3. Assess relative strengths, weaknesses, and strategic direction

4. Evaluate market perception and customer sentiment by segment

5. Analyze competitive trends and likely future movements

6. Identify strategic gaps and differentiation opportunities

7. Develop specific actionable recommendations based on competitive insights

Facts & Figures + Functions:

• Competitor data: [product details/pricing/positioning/market share]

• Customer feedback: [reviews/satisfaction metrics/win-loss analysis]

• Market trends: [growth areas/emerging threats/shifting customer priorities]

• Internal capabilities: [our strengths/limitations/strategic priorities]

• Functions:

1. Create competitive positioning maps across key dimensions

2. Develop weighted scoring matrices for objective comparison

3. Perform gap analysis between market needs and competitive offerings

4. Design strategic opportunity identification framework

5. Create competitor strategy projection models

6. Develop differentiation strategy options with pros and cons

7. Build implementation roadmaps for recommended actions

Target Outcome: A comprehensive competitive overview that includes:

1. Executive summary highlighting key competitive insights and strategic implications

2. Structured analysis of each major competitor with core positioning and strategy

3. Comparative assessment across key dimensions with visual representations

4. Evaluation of competitive strengths, vulnerabilities, and likely future moves

5. Identification of market gaps and emerging opportunities

6. Clear articulation of our current competitive position and challenges

7. Specific, prioritized recommendations organized by business function

8. Implementation considerations including resources, timeline, and expected outcomes

9. Monitoring framework for tracking competitive movements and market changes

The overview should avoid subjective assessments without supporting evidence, balance competitive threats with opportunity identification, prioritize insights based on strategic importance rather than just competitive parity, translate analysis into specific action steps, and provide ongoing monitoring guidance rather than just a static assessment.